The Problem

The fashion industry is one of the biggest polluters on the planet 🌍. Producing new cotton T-shirts requires an enormous amount of water 💧, and cotton farming relies on pesticides that harm the environment, workers, and surrounding communities 🌱🚫. On top of that, the people sewing these clothes—since no machine can fully make them—are often underpaid and overworked in unethical conditions 😞✂️.

Fast fashion encourages overconsumption, filling closets with clothes that don’t truly reflect our personal style 👕🛍️. But finding your own style isn’t about constantly buying new—it’s about wearing what makes you feel confident and comfortable ✨💜, in a way that aligns with your values 🌿♻️.